With the continuous increase in the number of mobile payment and shopping users and the continuous development of digital technology, enterprises’ willingness to digital transformation continues to increase, and China’s digital retail industry is expected to continue to develop rapidly in the future. In the Internet environment, this profound change is taking place in consumer concepts, consumer demands, and consumption patterns that focus on consumption upgrades. The traditional retail business model restricts the sustainable and healthy development of the retail industry to a certain extent. The arrival of the new retail era will create a real-time “Online” omni-channel scenario that is user-centric and provides consumers with a superimposed experience in the context of data empowerment.
The “20th China Retail Development Summit” will be held in Shanghai on August 18th-19th, 2022. During the event, experts from domestic and foreign retail brands, e-commerce platforms, shopping centers, supermarket,and convenience stores and leading technology and service providers will gather together to discuss the new digital marketing model, the retail 4.0 era, how smart stores can help improve consumer experience, brand IP cross-border marketing and other hot topics so as to seek the best business partners.